About us
We manufacture custom-made furnishings for opticians with passion and capacity for over 60 years.
We produce internally the unmistakable Italian design following the customer from the technical drawings to the after sales.
The experience of our carpenters combined with the use of the most modern technologies represents our strong point to guarantee the creation of functional products, built to last over time.
The entirely “Made in Italy” production ensures times, costs optimization and quality, making us the ideal interlocutor to entrust the realization to turnkey projects.
About us
We manufacture custom-made furnishings for opticians with passion and capacity for over 60 years.
We produce internally the unmistakable Italian design following the customer from the technical drawings to the after sales.
The experience of our carpenters combined with the use of the most modern technologies represents our strong point to guarantee the creation of functional products, built to last over time.
The entirely “Made in Italy” production ensures times, costs optimization and quality, making us the ideal interlocutor to entrust the realization to turnkey projects.
OPTICIANS FURNITURE SINCE 1962
Selef®, a brand born in 1962, has specialised in the customised production of opticians furnishings, becoming a landmark in the industry.
Dozens of projects designed for the most prestigious optical chains both in Italy and abroad, especially in France and in the Emirates, during the economic boom where the emergence of new and prestigious shopping malls was a daily occurrence.
Thanks to the acquisition of the brand, UPM has obtained the necessary Know-How to become a specialist in design and production of furnishing for opticians.
LATEST GENERATION EQUIPMENT
We produce custom-made furniture applying the knowledge of the best Italian craftsmanship together with technologies, organization and industrial equipment, in order to guarantee our Customers implementation of the most ambitious projects.
The method, technical verification and the investment in the purchase of latest generation technologies are the expression of the will to excel, by offering quality products made to last over time.
TURNKEY SERVICE
We follow the customer from design to delivery of the keys, ensuring compliance with the costs and delivery times.
IMPLEMENTATION
We give life to each project, interpreting the Customer's needs and turning them into unique sales points for design and quality.
VidiVici
Bologna
Design by Selef
Maison de la Lunette
Paris
Design by Pisi Design
Elite Optique
Paris – Rue Colisée
Design by Pisi Design
CONTACT US
For information about the company, products and services we offer.